CMO · Analysis & Measurement

Personas should be supported in data, but more importantly, they should be rooted in the psychographics of your customer and the emotional benefit you are providing, says Nadia Boujarwah, co-founder and CEO of the online personal styling service. Seguir leyendo

Jue, Mar 30, 2017
Few industries understand digital disruption, and its profound impact on consumer behavior, as well as the M&E world. These companies embraced the challenge and have become even more creative with their marketing and content strategies. Seguir leyendo

Jue, Mar 30, 2017
CMOs are finding it challenging holding consumers attention in a meaningful way. But dont despairour brain still processes information in the familiar way and the old principles work. Seguir leyendo

Jue, Mar 30, 2017