CMO · Analysis & Measurement

Instagram Stories has become an increasingly important way for brands to showcase what they’re up to. Here’s a look at how a dozen or so well-known brands are experimenting with the ephemeral format in a variety of ways. Seguir leyendo

Mie, Abr 18, 2018
Domino’s is reaping the benefits of a digital first-mover mentality. To its credit: It was the first pizza chain to debut an online pizza tracker and a voice-ordering app, to name just a few. But, according to CDO Dennis Maloney, innovation is about more than getting to market first. Seguir leyendo

Mie, Abr 18, 2018
“When you’re 147 years old, you don’t make a brand up. You actually have to work very hard to capture the truth of it from a worldwide community of very loyal consumers and boot wearers,” said Adam Blake, global head of brand design and customer engagement at Blundstone Australia. Seguir leyendo

Mie, Abr 18, 2018