CMO · Analysis & Measurement

Most B2B marketers are uncertain about the returns on their content marketing investments. Even more concerning, when you examine content effectiveness from the customer lens, marketing’s effort isn’t necessarily paying off. Seguir leyendo

jue, Dic 13, 2018
Many of the central assumptions that business leaders have trusted for decades—about what consumers want and how to serve them best—are suddenly becoming irrelevant. Corporate leaders need to change the way they think about tomorrow. Seguir leyendo

jue, Dic 13, 2018
Digital is disrupting all industries and sectors. And much to sports fans’ delight, it is also shaking up their experiences, according to Emma May, VP of marketing at Turner Sports. Seguir leyendo

mié, Dic 05, 2018