CMO

New research from Wunderman, in partnership with Penn Schoen Berlan, found that despite the importance of investing for what might come next, 72% of companies are limited by short-term expectations. Seguir leyendo

Mie, Feb 14, 2018
As more companies make experience their business, they are also coming to the conclusion that everyone across the organization is responsible for customer experience, not just the marketing department. Seguir leyendo

Mie, Feb 14, 2018
Marketers have a key role to play in developing the story that gets your most influential prospects to feel the urgency to change and see the business impact and performance upside you can bring to the table. Seguir leyendo

Mie, Feb 14, 2018